• Babbel's expansion of its international squad continues.
  • With the arrival of Annabella Da Encarnacao as director of performance marketing, the Berlin-based internet company has signed another top-class player.
Berlin,

Babbel’s expansion of its international squad continues. With the arrival of Annabella Da Encarnacao as director of performance marketing, the Berlin-based internet company has signed another top-class player.

The Portuguese-born Frenchwoman, who was Team Europe’s marketing manager, will expand the reach of babbel.com and will pay particular attention to new sales and opportunities for innovation in marketing.

“After an intensive period at Team Europe, I am looking forward to working for a company that has a vision too. At Babbel, I’m part of this vision and will contribute towards the goal of creating the best possible learning product and making it well-known. At the same time, it is fulfilling to work on a product that helps people,” Annabella Da Encarnacao said.

Annabella Da Encarnacao has many years of experience and expertise in online marketing. Prior to joining Team Europe in 2012, Da Encarnacao scored different positions at leading companies in the industry, including roles at eDarling and Jamba, as well as a role as interim CMO at Delivery Hero. Babbel has now gathered a number of team members from the giants of the league: Arne Gerdes (product manager at GameDuell), Markus Corallo (CFO at tape.tv, BNP Paribas, Universal Music), Alexis Hue (strategy director at Areva).

Markus Witte, CEO and co-founder of Babbel, welcomed the reinforcement to his team: “We are proud to have Annabella on the team. She complements a very experienced and highly competent management team and will

Berlin,