• Acclaimed mobile language learning app PlaySay prompts its users to move to babbel.com
  • Deal fueled from operative cash flow
  • Acquisition part of babbel.com international expansion strategy

Today babbel.com announced that it will complete the acquisition of PlaySay, a social language learning app for the iPhone that incorporates real conversations and pronunciation feedback with native speakers. PlaySay users will from now on join babbel.com. PlaySay CEO Ryan Meinzer will join the Babbel Team.

This move demonstrates babbel’s long term goal to extend its presence in the worldwide mobile learning market, and in the USA in particular, a market considered ‘the most mature’ by babbel.com CEO Markus Witte. With 15 million users worldwide, over 8 million downloads of its apps and a growth of 200% a year, babbel.com has been at the forefront, internationally, of e-learning via mobile devices.

Founded by Ryan Meinzer in 2008 PlaySay is ‘a language learning experience’, offering a unique, visionary and fun way to learn Spanish and English. The 2011 TechCrunch Disrupt finalist PlaySay Inc., which has its headquarters in San Francisco, has seen its app ranked #1 in the education category of the iTunes store in ten countries, including the USA.

Markus Witte, CEO of babbel.com, says: “Education is going mobile. This acquisition represents a continuation of our strategy to offer a complete range of mobile solutions to language learning and the possibility to leverage market share in the USA.” babbel.com will recruit Ryan Meinzer as advisor for babbel’s US operations. “With an affordable price point and focus on mobile, babbel.com is poised to usurp giants like Rosetta Stone who have neglected the majority of the users in the USA market that spend < $100/year on self-study language learning products. The winner of the race in language learning software will be the one that does mobile the best and babbel.com will be well positioned in the principle USA market armed with the acquisition of PlaySay.”

Users of PlaySay can continue to use the app and can also access the babbel language learning apps on the web, for the iPhone or the iPad. Babbel’s online language learning offers can be found at www.babbel.com. Learners using babbel.com can choose to practice Spanish, English, French, German, Italian, Portuguese, Swedish, Turkish, Indonesian, Polish, Norwegian, Danish and Dutch.

Markus Witte (CEO) and Thomas Holl (CTO) will make their first visit to Ryan in San Francisco in the first week of April.

More information can be found on our Babbel Blog

Link to the iTunes Store