International Survey From Babbel Finds Language Learning is the Most Kept New Year’s Resolution

  • Nearly two-thirds of Americans completed their New Year’s resolution of language learning in 2014, and Spanish and French top the lists of Americans aspiring to learn in 2015
With more than 1,300 new users signing up every hour, Babbel, the award-winning language learning app, is today releasing the results of a new survey among 10,000 Babbel users in the United States, Germany, Austria, Switzerland, UK, Italy and France that found people have better odds of learning a new language than achieving other New Year’s resolutions like quitting smoking or being more athletic. In fact, more than 50% of people internationally who set out to learn new languages in January 2014 are still following their New Year’s resolutions today. For Americans aspiring in 2015, top resolutions are to learn Spanish (38.4%), French (28.2%) and Swedish (4.3%), while other countries surveyed largely plan to learn English (44%).

In 2014, language learning topped New Year’s resolution lists across U.S. and European markets with Americans in particular reporting a strong success rate. In fact, 62% of U.S. language learners achieved their resolution, successfully adopting a new language in 2014, following dedicated learners in Austria (72%) and Switzerland (64%).

“It’s exciting to see a shift in New Year’s resolutions with more Americans looking to improve themselves by learning a second or third language,” said Markus Witte, Babbel founder and CEO. “Their strong success rate is a testament to their passion and hard work and shows that anyone can learn a language. Our app challenges the theory that language learning is a chore or boring, serving up language-specific courses that customize the learning process, build confidence and retain users.”

While language learning was a frontrunner in 2014, other popular New Year’s resolutions in the U.S. not surprisingly included losing weight (17%) and eating healthier (13%), whereas Germans aimed to reduce stress (14%) and play more sports (16%) and UK residents planned to read more (11%).

Language learning has never been easier and more fun, and with the start of the New Year, it’s the perfect time to adopt a new language. Babbel features customized courses designed based on the user’s native language and serves up bite-sized courses that make learning fun, efficient and effective to do at any age. Simply visit Babbel.com to sign-up or download its free mobile apps, select from one of its 14 languages and start learning today.

About Babbel

Babbel – the app that helps you speak a new language like you’ve always wanted to. When learning a language, nothing is more rewarding than a real conversation. 73% of surveyed customers feel that they’d be able to hold a conversation within five hours of using the app.

The Babbel language learning app for web, iOS and Android makes it easy to learn 14 different languages from 7 display languages. Bite-sized lessons fit into everyday life and are split into useful real-world topics, from introducing oneself, to ordering food and making travel arrangements. The app’s effective game mechanics ensure that learners stay motivated to achieve their goals, with the average user continuing to learn with Babbel for more than 12 months. Uniquely, every course is created specifically for each language pair by a team of education experts, linguists and language teachers. Fast Company Magazine recognised Babbel as the most innovative education company of 2016.

Babbel was founded in 2007 by Markus Witte (Chief Executive Officer) and Thomas Holl (Chief Strategy Officer). Since then, the team has grown to over 600 people from more than 50 nations, spread between Berlin and New York. With no ads, and a transparent, subscription-based business model, the company’s focus remains firmly on getting learners conversational fast.The company recently surpassed 1,000,000 active paying subscribers.

For more information, visit www.Babbel.com