Funding Boost for Language App: Babbel Raises $22 Million
Global online language learning market leader completes Series C round and secures SEP as new investor
Babbel, the leading app for language learning, today announces the successful completion of a $22 million investment round to drive further growth. The round is led by Scottish Equity Partners (SEP) and supported by existing investors Reed Elsevier Ventures, Nokia Growth Partners (NGP), and VC Fonds Technology Berlin managed by IBB Bet.
The investment will add momentum to the company’s impressive growth, while ensuring the continuation of its cutting-edge product development. Babbel has been profitable since 2011, with its mobile app now seeing up to 120,000 downloads per day. As the global highest grossing language-learning app in both the iOS App Store and Google Play Store, Babbel operates a subscription-based business model with a clear focus on consumers outside the realm of formal education. With its recently released app for Apple Watch, the company presents a strong vision for the future of language learning.
“Babbel is defining a new market and revolutionizing the way people learn languages,” says Babbel Inc. President Thomas Holl. “In SEP we’ve gained a high-profile partner that shares our vision of making learning easy and fun for everyone. This investment enables us to fully capitalize on a significant market shift towards self-motivated learning.”
SEP Partner Stuart Paterson, who joins Babbel’s Board of Directors adds: “Babbel sets the standard for online language learning, and its strong international footprint is a reflection of that. We see significant growth potential in this market and are delighted to support the company as it executes its expansion in the Americas.”
Babbel helps people to discover the fun of language learning and motivates them to stick with it. In fact, the average customer continues to use the app for more than 12 months. In order to get users conversational quickly, the company employs a team of education and language experts who create specific courses for each language pair – 14 learning languages and 7 display languages are currently on offer. Babbel is available on the web, for smartphone and tablet, and now for Apple Watch.
About Scottish Equity Partners (SEP)
SEP is a leading venture capital investor in high-growth technology and technology-enabled companies. Operating from offices in London, Glasgow and Edinburgh, SEP invests up to £20m in innovative, growth-stage companies with a sharp focus on the IT, healthcare and energy sectors. Notable Internet investments include Skyscanner, Mister Spex, MATCHESFASHION.COM and Zuto.
For further information, see www.sep.co.uk.
Babbel – the app that helps you speak a new language like you’ve always wanted to. When learning a language, nothing is more rewarding than a real conversation. 73% of surveyed customers feel that they’d be able to hold a conversation within five hours of using the app.
The Babbel language learning app for web, iOS and Android makes it easy to learn 14 different languages from 7 display languages. Bite-sized lessons fit into everyday life and are split into useful real-world topics, from introducing oneself, to ordering food and making travel arrangements. The app’s effective game mechanics ensure that learners stay motivated to achieve their goals, with the average user continuing to learn with Babbel for more than 12 months. Uniquely, every course is created specifically for each language pair by a team of education experts, linguists and language teachers. Fast Company Magazine recognised Babbel as the most innovative education company of 2016.
Babbel was founded in 2007 by Markus Witte (Chief Executive Officer) and Thomas Holl (Chief Strategy Officer). Since then, the team has grown to over 600 people from more than 50 nations, spread between Berlin and New York. With no ads, and a transparent, subscription-based business model, the company’s focus remains firmly on getting learners conversational fast.The company recently surpassed 1,000,000 active paying subscribers.
For more information, visit www.Babbel.com