Make the Most out of Your Next City Trip With Babbel and TripAdvisor
Babbel and TripAdvisor inspire people to travel and learn languages
Joint campaign features special language lessons for various cities
6 months online campaign to run worldwide
Babbel, your shortest path to a conversation in a new language, and TripAdvisor, the travel planning and booking site, join forces to inspire travelers and get them ready for their next city trip. For this joint campaign, the companies have combined their expertise and built an interactive city-trip themed campaign website. The site features customized language lessons for some of the world’s most popular cities as well as recent TripAdvisor 2016 Travellers’ Choice Destination award winners: London, Paris, Rome, New York, Barcelona, Amsterdam, Rio de Janeiro, St. Petersburg, Istanbul and Ubud (Indonesia).
“Languages and traveling obviously go very well together,“ says Markus Witte, founder and CEO of Babbel. “TripAdvisor is an incredible site which is mainly driven by its users and the content they provide. Building the tailored Babbel lessons, we made use of this content. The result is a fun and useful experience to make the most out of a city trip by empowering real-life conversations in a new language.“
The customized language lessons were built by Babbel’s language experts and inspired by real user reviews on TripAdvisor, giving a realistic glimpse into authentic experiences to be had in each destination. In the end, Babbel aims to empower people to have real-life conversations. While the lessons give insights into local language and culture, TripAdvisor recommends award-winning accommodations, so travelers have all the tools at hand to explore their favorite destinations like they’ve always wanted to.
“This collaboration with Babbel is designed to help make key life moments, such as taking a trip, even more meaningful," says Nicole Brown, TripAdvisor's Senior Director of Brand Partnerships. "TripAdvisor helps travelers feel confident that they've made the right decision, offering the latest reviews and the lowest prices to unleash the full potential of every trip. Learning the basics of the local language before traveling to a new destination builds confidence even further, transforming an ordinary holiday into a wonderfully unique experience; which is exactly what TripAdvisor provides to our community every day."
The joint campaign will go live April 11, 2017, and will run worldwide for six months. While the campaign website is available publicly via mobile and desktop, Babbel and TripAdvisor users will receive special offers on Babbel language courses as well as travel booking via TripAdvisor.
The website is available via: http://apps.babbel.com/en_GB/tripadvisor/
Babbel – the app that helps you speak a new language like you’ve always wanted to. When learning a language, nothing is more rewarding than a real conversation. 73% of surveyed customers feel that they’d be able to hold a conversation within five hours of using the app.
The Babbel language learning app for web, iOS and Android makes it easy to learn 14 different languages from 8 display languages. Bite-sized lessons fit into everyday life and are split into useful real-world topics, from introducing oneself, to ordering food and making travel arrangements. The app’s effective game mechanics ensure that learners stay motivated to achieve their goals, with the average user continuing to learn with Babbel for more than 12 months. Uniquely, every course is created specifically for each language pair by a team of education experts, linguists and language teachers. Fast Company Magazine recognised Babbel as the most innovative education company of 2016.
Babbel was founded in 2007. Since then, the team has grown to 750 people from more than 50 nations, spread between Berlin and New York. With no ads, and a transparent, subscription-based business model, the company’s focus remains firmly on getting learners conversational fast. In 2016 the company surpassed 1,000,000 active paying subscribers.
For more information, visit www.Babbel.com.