• Babbel and TripAdvisor inspire people to travel and learn languages
  • Joint campaign features special language lessons for various cities
  • 6 months online campaign to run worldwide

Babbel, your shortest path to a conversation in a new language, and TripAdvisor, the travel planning and booking site, join forces to inspire travelers and get them ready for their next city trip. For this joint campaign, the companies have combined their expertise and built an interactive city-trip themed campaign website. The site features customized language lessons for some of the world’s most popular cities as well as recent TripAdvisor 2016 Travellers’ Choice Destination award winners: London, Paris, Rome, New York, Barcelona, Amsterdam, Rio de Janeiro, St. Petersburg, Istanbul and Ubud (Indonesia).

“Languages and traveling obviously go very well together,“ says Markus Witte, founder and CEO of Babbel. “TripAdvisor is an incredible site which is mainly driven by its users and the content they provide. Building the tailored Babbel lessons, we made use of this content. The result is a fun and useful experience to make the most out of a city trip by empowering real-life conversations in a new language.“

The customized language lessons were built by Babbel’s language experts and inspired by real user reviews on TripAdvisor, giving a realistic glimpse into authentic experiences to be had in each destination. In the end, Babbel aims to empower people to have real-life conversations. While the lessons give insights into local language and culture, TripAdvisor recommends award-winning accommodations, so travelers have all the tools at hand to explore their favorite destinations like they’ve always wanted to.

“This collaboration with Babbel is designed to help make key life moments, such as taking a trip, even more meaningful,” says Nicole Brown, TripAdvisor’s Senior Director of Brand Partnerships. “TripAdvisor helps travelers feel confident that they’ve made the right decision, offering the latest reviews and the lowest prices to unleash the full potential of every trip. Learning the basics of the local language before traveling to a new destination builds confidence even further, transforming an ordinary holiday into a wonderfully unique experience; which is exactly what TripAdvisor provides to our community every day.”

The joint campaign will go live April 11, 2017, and will run worldwide for six months. While the campaign website is available publicly via mobile and desktop, Babbel and TripAdvisor users will receive special offers on Babbel language courses as well as travel booking via TripAdvisor.

The website is available via: http://apps.babbel.com/en_GB/tripadvisor/