Make the Most out of Your Next City Trip With Babbel and TripAdvisor
Babbel and TripAdvisor inspire people to travel and learn languages
Joint campaign features special language lessons for various cities
6 months online campaign to run worldwide
Babbel, your shortest path to a conversation in a new language, and TripAdvisor, the travel planning and booking site, join forces to inspire travelers and get them ready for their next city trip. For this joint campaign, the companies have combined their expertise and built an interactive city-trip themed campaign website. The site features customized language lessons for some of the world’s most popular cities as well as recent TripAdvisor 2016 Travellers’ Choice Destination award winners: London, Paris, Rome, New York, Barcelona, Amsterdam, Rio de Janeiro, St. Petersburg, Istanbul and Ubud (Indonesia).
“Languages and traveling obviously go very well together,“ says Markus Witte, founder and CEO of Babbel. “TripAdvisor is an incredible site which is mainly driven by its users and the content they provide. Building the tailored Babbel lessons, we made use of this content. The result is a fun and useful experience to make the most out of a city trip by empowering real-life conversations in a new language.“
The customized language lessons were built by Babbel’s language experts and inspired by real user reviews on TripAdvisor, giving a realistic glimpse into authentic experiences to be had in each destination. In the end, Babbel aims to empower people to have real-life conversations. While the lessons give insights into local language and culture, TripAdvisor recommends award-winning accommodations, so travelers have all the tools at hand to explore their favorite destinations like they’ve always wanted to.
“This collaboration with Babbel is designed to help make key life moments, such as taking a trip, even more meaningful," says Nicole Brown, TripAdvisor's Senior Director of Brand Partnerships. "TripAdvisor helps travelers feel confident that they've made the right decision, offering the latest reviews and the lowest prices to unleash the full potential of every trip. Learning the basics of the local language before traveling to a new destination builds confidence even further, transforming an ordinary holiday into a wonderfully unique experience; which is exactly what TripAdvisor provides to our community every day."
The joint campaign will go live April 11, 2017, and will run worldwide for six months. While the campaign website is available publicly via mobile and desktop, Babbel and TripAdvisor users will receive special offers on Babbel language courses as well as travel booking via TripAdvisor.
The website is available via: http://apps.babbel.com/en_GB/tripadvisor/
About Babbel
Babbel develops and operates an ecosystem of interconnected online language learning experiences and is driven by the purpose of creating mutual understanding through language. This means building products that help people connect and communicate across cultures. The Babbel App, Babbel Live, Babbel Podcasts and Babbel for Business products focus on using a new language in the real world, in real situations, with real people. And it works: Studies by linguists from institutions such as Michigan State University, Yale University and the City University of New York demonstrated the efficacy of Babbel’s language learning methods.
The key is a blend of humanity and technology. Babbel offers more than 60,000 lessons across 15 languages, hand-crafted by nearly 200 didactics experts, with user behaviors continuously analyzed to shape and tweak the learner experience. This results in constantly adapting, interactive content with live classes, games, podcasts and videos that make understanding a new language easy, from Spanish to Indonesian.
Because Babbel is for everyone, its team is as diverse as its content. From its headquarters in Berlin and its U.S. office in New York, 1000 people from more than 80 nationalities represent the backgrounds, characteristics and perspectives that make all humans unique. Babbel sold over 15 million subscriptions by creating a true connection with users.
More information: www.babbel.com
