+B

Babbel’s new leaders: Hermione McKee is CFO, Julie Hansen is CRO

  • Hermione McKee joins the Babbel leadership team as CFO

  • U.S. CEO Julie Hansen becomes CRO (Chief Revenue Officer)

  • New lineup focuses on monetization and further growth

Babbel, the world’s no.1 selling language-learning app, welcomes Hermione McKee as its new CFO, while current U.S. CEO Julie Hansen assumes the newly created position of CRO (Chief Revenue Officer). Both McKee and Hansen have impressive resumes: Hermione previously worked as CFO at the Berlin gaming startup Wooga, as well as Hello Fresh, Goldman Sachs, and Morgan Stanley. Julie has been Babbel’s CEO in the United States since 2017 and has made the U.S. the business’ strongest growth market. She was previously COO at Business Insider and held positions at NCAA.com, Condé Nast Publications, and Time Inc. With a formidable executive team, Babbel will continue to expand its position as a global market leader. In 2020, the company sold its 10 millionth subscription, making it the best-selling language learning app in the world.

“The market potential for digital learning products is huge,” says Hermione McKee, Babbel CFO. “In this environment, Babbel is well and truly leading the pack, no doubt also due to the quality of the product. Whilst not a linguist myself, I was able to successfully get into different languages using Babbel. I look forward to working with a product that offers clear value for its users and for a company whose values ​​I stand behind.”

“The last four years at Babbel have been a steep learning curve, aimed at making the US our most successful market - which we accomplished,” says Julie Hansen, Babbel CRO and U.S. CEO. “As CRO, my ambition is to accelerate our growth by leveraging the expertise of our outstanding teams in New York and Berlin.”

“2021 is planned as another year of strong growth. Our goal is to help even more people around the world learn a language successfully,” says Arne Schepker, Babbel CEO. “We have two very experienced managers in Hermione McKee and Julie Hansen. Which is a good thing, because we have very ambitious plans.”

As CFO, Hermione McKee is now in charge of Finance, Business Intelligence and Legal. As CRO, Julie Hansen is responsible for all revenue-generating teams. Both report to Babbel CEO Arne Schepker.


About Babbel

Babbel – the app that helps you speak a new language like you’ve always wanted to. When learning a language, nothing is more rewarding than a real conversation. 73% of surveyed customers feel that they’d be able to hold a conversation within five hours of using the app.

The Babbel language learning app for web, iOS and Android makes it easy to learn 14 different languages from 8 display languages. Bite-sized lessons fit into everyday life and are split into useful real-world topics, from introducing oneself, to ordering food and making travel arrangements. The app’s effective game mechanics ensure that learners stay motivated to achieve their goals, with the average user continuing to learn with Babbel for more than 12 months. Uniquely, every course is created specifically for each language pair by a team of education experts, linguists and language teachers. Fast Company Magazine recognised Babbel as the most innovative education company of 2016.

Babbel was founded in 2007. Since then, the team has grown to 750 people from more than 50 nations, spread between Berlin and New York. With no ads, and a transparent, subscription-based business model, the company’s focus remains firmly on getting learners conversational fast. In 2016 the company surpassed 1,000,000 active paying subscribers.

For more information, visit www.Babbel.com