Babbel Live classroom

Babbel Sees Record Month with Babbel Live and B2B Accelerating

  • November Billed Sales of 20M USD surpass 2020 by more than 30%

  • Babbel Live and Babbel for Business comprised 9% of revenue 

  • Babbel Live sees 300% increase in subscriptions and 400% increase in revenue from H1 

Babbel, the world’s most sold language learning ecosystem, ends the year with record-breaking November sales of 20M USD, 9% of which were driven by a successful scale-up of the new product Babbel Live virtual classrooms and Babbel for Business, which targets corporate clients. Overall, the November 2021 Billed Sales surpassed November 2020 by more than 30% - a very successful end to a year which saw Babbel grow its business significantly. On Black Friday alone, Babbel generated more than 1 million USD in sales in one day--the highest single day earnings in Babbel’s history. The November results confirm the continuation of Babbel’s projected growth, matching an overall trend towards online language learning that has accelerated during the 2020 onset of the pandemic.

Moving quickly in its evolution, Babbel has successfully scaled the two newest additions to the platform: Babbel Live, a virtual classroom for personalised learning, and Babbel for Business, a tailored offering for corporate clients. Both growth drivers, Babbel Live and Babbel for Business, in November comprise 9% of Babbel’s business. 

Arne Schepker, CEO of Babbel, says, “After building the world's first language learning app, Babbel is now building the language learning platform of the future. We are undoubtedly making the right choice at the right time, expanding from a single-function app to a platform of varied, dynamic learning experiences that profit consumers as well as business customers. And more importantly, we see our learners putting the new experiences to use, with major uptakes of Babbel Podcasts and our live classes.”

As for Babbel Live, the roll-out of the product met all of its planned milestones: in addition to a 300% increase in subscriptions and a 400% increase in revenue from H1, Babbel Live is currently seeing tens of thousands of learners taking part in up to 15,000 classes per month. The classes are run by hundreds of certified teachers and used globally, supporting learners in more than 10 time zones.

Julie Hansen, CRO and U.S. CEO of Babbel, says, “We have become the gold standard for the way people learn languages online. With Babbel Live and Babbel for Business, we are scaling two new products and increasing Babbel’s footprint within the $55 billion global language learning market. Understanding that both live courses and corporate offerings need to be premium quality to gain ground in a competitive market, we see these segments as natural fits for Babbel.” 

Babbel for Business onboarded more than 5,000 new corporate learners in November alone, while the product continues to receive extraordinary customer satisfaction reviews and a Revenue Renewal Rate above 100%. Essentially, corporate clients who start learning with Babbel for Business, stay with Babbel for Business. At present, Babbel for Business works with more than 1,000 companies, across various industries.

Babbel’s blended language learning platform consists of the Babbel App, grounded in an expert-led learning methodology; Babbel Live virtual classes with qualified teachers; award-winning Babbel Podcasts, downloaded in the millions; and Babbel for Business (B2B) serving corporate clients. Babbel believes the future of learning is in variety and guidance, with a human touch. This combination supports learners in acquiring their desired speaking abilities and ultimately, fulfills Babbel’s purpose of creating mutual understanding through language.

For more information, please contact Brittany Walters at

About Babbel

Babbel – the app that helps you speak a new language like you’ve always wanted to. When learning a language, nothing is more rewarding than a real conversation. 73% of surveyed customers feel that they’d be able to hold a conversation within five hours of using the app.

The Babbel language learning app for web, iOS and Android makes it easy to learn 14 different languages from 8 display languages. Bite-sized lessons fit into everyday life and are split into useful real-world topics, from introducing oneself, to ordering food and making travel arrangements. The app’s effective game mechanics ensure that learners stay motivated to achieve their goals, with the average user continuing to learn with Babbel for more than 12 months. Uniquely, every course is created specifically for each language pair by a team of education experts, linguists and language teachers. Fast Company Magazine recognised Babbel as the most innovative education company of 2016.

Babbel was founded in 2007. Since then, the team has grown to 750 people from more than 50 nations, spread between Berlin and New York. With no ads, and a transparent, subscription-based business model, the company’s focus remains firmly on getting learners conversational fast. In 2016 the company surpassed 1,000,000 active paying subscribers.

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