Speak 14 languages easily – Babbel launches app for Apple Watch

Location-based app enables users to effortlessly learn 360 words in each of Babbel’s 14 languages, from Spanish to Indonesian

Babbel, the app that makes language learning easy and affordable, today announces the launch of its app for Apple Watch. Wearables that control or monitor health or sports activity have already proven popular, but the field of education is still largely uncharted territory for such devices.

The Babbel app for Apple Watch is poised to set the pace here with a unique context-dependent approach: it integrates seamlessly with day-to-day life, empowering learners to collect vocabulary while they interact with their surroundings. Also central to the app are elements of game mechanics, designed to increase users’ motivation and maximise learning efficiency in a fun, interactive way.

“Apple Watch creates groundbreaking opportunities for language learning, connecting it to our everyday lives,” says Markus Witte, Babbel founder and CEO. “The tremendous role that space and specific places play in the function of our memory is proven, as are the benefits of bite-sized learning. Babbel for Apple Watch brings this to life in a new and fascinating way.”

Once the app is opened, it shows all surrounding locations based on the Foursquare API. Nearby locations are shown directly in the app or via Glance. A simple visit to a café or supermarket then becomes an opportunity to collect relevant vocabulary in any of the 14 languages Babbel offers, from Spanish to French to Indonesian. Each language includes 18 different location-specific categories – airport, restaurant, museum, etc. – that in turn contain 20 new words, amounting to a total of 360 words per language.

Babbel’s implementation of game mechanics sees users become ‘word hunter-gatherers’, collecting new vocabulary in an attempt to complete each of the app’s categories in their chosen languages.

The Babbel app for Apple Watch works via communication with the iPhone. It will be fully functional with or without a subscription to Babbel. The app will be available as soon as the Apple Watch hits stores.

About Babbel

Babbel – the app that helps you speak a new language like you’ve always wanted to. When learning a language, nothing is more rewarding than a real conversation. 73% of surveyed customers feel that they’d be able to hold a conversation within five hours of using the app.

The Babbel language learning app for web, iOS and Android makes it easy to learn 14 different languages from 7 display languages. Bite-sized lessons fit into everyday life and are split into useful real-world topics, from introducing oneself, to ordering food and making travel arrangements. The app’s effective game mechanics ensure that learners stay motivated to achieve their goals, with the average user continuing to learn with Babbel for more than 12 months. Uniquely, every course is created specifically for each language pair by a team of education experts, linguists and language teachers. Fast Company Magazine recognised Babbel as the most innovative education company of 2016.

Babbel was founded in 2007 by Markus Witte (Chief Executive Officer) and Thomas Holl (Chief Technology Officer). Since then, the team has grown to over 700 people from more than 50 nations, spread between Berlin and New York. With no ads, and a transparent, subscription-based business model, the company’s focus remains firmly on getting learners conversational fast.The company recently surpassed 1,000,000 active paying subscribers.

For more information, visit www.Babbel.com

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