Babbel boosts learning with award-winning in-app podcasts

  • Language learning podcasts available for English, Spanish, French and Italian learners, as well as German and English speakers

  • Created by Babbel’s language experts to support two main user needs: strengthening speaking skills and learning on the go

  • A winner in the 2020 IELA-Awards 2020 the podcasts already have over 1 million downloads

Babbel, the world’s top-grossing language learning app, announces the integration of new and already award-winning language learning podcasts into its app. The podcasts cover everything from culture to country-specific narratives across ten different series in various formats - from talk shows to storytelling. Created by Babbel’s language experts they follow a proven learning method that guarantees an effective language learning experience. Babbel now gives its users the possibility to learn a language hands-free while cooking, driving or working out - something that was frequently requested. And it’s already met with demand: Since their introduction, the podcasts have already seen more than a million downloads.

Babbel’s podcasts are tailored to the learner’s native language in the same way as the Babbel app, adding another audio-based layer to the app’s interactive text, speech and video trainers. The result is a deeper learning experience that addresses the needs of different learner types and preferences. Currently users have access to over 50 hours and 70 episodes of podcast content in both mono and bilingual formats for beginners up to intermediate-advanced levels.

“By integrating podcasts into our app we are reacting to feedback about two main user needs: supporting real-life conversations while providing the flexibility to learn a new language on the go, therefore maximizing their downtime. Of course, we didn’t just focus on the best possible linguistic content, but created an entertaining setting to provide cultural information and anecdotes that provoke a deeper connection and give the learner the confidence to speak in and understand a new cultural surrounding.” Geoff Stead, Chief Product Officer at Babbel.

The Babbel Podcasts - overview:

Attractive formats: So far Babbel has produced ten different podcast series, including A-Zero-To-A-Hero which showcases the journey of a Spanish beginner’s learning progression, and Auf Sprachreise which tells great real-life stories of the American wilderness or life at a British boarding school. All available series can be found here: Babbel Podcasts

Anytime, Anywhere: The podcasts can be played ad-free from the app at any time and anywhere - while at home, out jogging, cooking, on the train or commuting - making learning on the go possible from anywhere in the world.

Confidence building: Babbel gives learners a comfortable learning space to hear real-life conversations. Hearing native speakers use their own language in conversation gives users the confidence to go out of the app and try speaking themselves, while also providing a cultural context to their new language.

Make your downtime count: Learners who don’t have the energy or are lacking the focus to start a new lesson in the app can still make use of their spare time: Sit back and relax or multitask while listening to a podcast. Bilingual content is easy for those who want to do two things at once, and monolingual content is suited for a little more focus.

Proven methodology: In the Babbel podcasts, a variety of different learning methods are combined to offer the best possible language-learning solution. In talk-show formats, the focus is on the teaching aspects: Here learners can listen to conversations between native speaking teachers and students - the perfect learning method for beginners. Stories and conversations are tied into a cultural context, so listeners get closer to and a deeper understanding of the language’s culture. Listening to anecdotes and narratives in the learning language makes learners understand the context and pronunciation faster. The podcasts also focus on the learning environment by language expert hosts, giving tips on language learning while adding context and explaining concepts.

Additional Podcast Facts:

A Zero To A Hero is by far the most popular podcast across all Babbel markets, with the most downloads. Tailored towards beginners, this podcast is from the perspective of a native English speaker learning Spanish for the first time.

The podcasts have over one million downloads.

The top 3 nations of podcast listeners are 1. US 2. Germany 3. UK.

The podcast player is now in the app under: Babbel Podcast

Language learners can also discover Babbel’s podcasts on Spotify and in the Apple Podcasts app.

About Babbel

Babbel – the app that helps you speak a new language like you’ve always wanted to. When learning a language, nothing is more rewarding than a real conversation. 73% of surveyed customers feel that they’d be able to hold a conversation within five hours of using the app.

The Babbel language learning app for web, iOS and Android makes it easy to learn 14 different languages from 8 display languages. Bite-sized lessons fit into everyday life and are split into useful real-world topics, from introducing oneself, to ordering food and making travel arrangements. The app’s effective game mechanics ensure that learners stay motivated to achieve their goals, with the average user continuing to learn with Babbel for more than 12 months. Uniquely, every course is created specifically for each language pair by a team of education experts, linguists and language teachers. Fast Company Magazine recognised Babbel as the most innovative education company of 2016.

Babbel was founded in 2007. Since then, the team has grown to 750 people from more than 50 nations, spread between Berlin and New York. With no ads, and a transparent, subscription-based business model, the company’s focus remains firmly on getting learners conversational fast. In 2016 the company surpassed 1,000,000 active paying subscribers.

For more information, visit www.Babbel.com